T²S²
科学家咖啡2022跨年视觉形象
Visual Identity, Poster, Print, Motion, Packaging, 2021
Creative Director Alex
Art Director Alex
Designer Alex, Hawk
Motion Karo
Client The Scientist Coffee
T²S² is the code name of The Scientist Coffee’s 2022 New Year season, we want to use the year 22 to express our wish to double the good things in new year. The visual design of this season is presented by the fission of square grids that represents a doubling of good luck. The square grids appear in posters, packaging, products and other scenes in different proportions, which unify the visual identity of materials with different needs in the form of density change.
T²S²是科学家咖啡2022跨年季的代号，我们想借22这个年份寄托新年吉事翻倍的愿望。这一季的主视觉呼应主题以方块格的裂变呈现，好运翻番，大红大紫；方块格以不同比例组合的方式出现于海报、包装和产品等场景中，以一个疏密变化的形式统一了不同需求物料的视觉识别。
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